Artist, creative, Manager. Skillfully he combines his passion to create and inspire his whole team.
A graduate of the Academy of Fine Art, at the design department. There he experienced his cognitive abilities. His high sensitivity and his experiential approach with form, allowed him to feel good in many genres of painting, design and graphic design.
His career began at the Leo Burnett Agency in Warsaw, where he learned how to combine the universal language of art with commercial communication. As an Art Director he worked for the biggest polish and international brand, like ( Orange, T-Mobile, Play, Plus, PZU, Alior Bank, Pekao S.A, Mbank, Mastercard, provident, AXA, Samsung, Smirnoff, Fiat, Opel, VW, Audi, Toyota, Skoda, BPI Bank, Herbalife, Jeep, Philip Morris, Castorama, P&G, Generali, Shell, Heineken, Garage, Somersby ) Meanwhile not only gaining experience in designing, he also mastered film production and postproduction.
Fulfilling duties as an Art Director, he also expanded his management skills. He discovered a new path, which he continues to follow till this day. Combining his own business experience and working with the biggest agency brands in Poland, helped him become Creative Director - Design & Postproduction in the structure of Dentsu Poland
Selected works
Polish Bank Pekao S.A
Digital / SoMe
campaign dedicated to the youngest bank clients
Isobar Poland
T-mobile: Christmas
Director: Wojtak/Dudzic
T-mobile
Ongoing support in the field of ATL, BTL, DTP
360 campaigns, for the secound largest mobile network in Poland.
Leo Burnett
T-mobile: Christmas
Director: Wojtak/Dudzic
T-mobile: Christmas
Director: Wojtak/Dudzic
Play
Support for digital, social media, atl for the third largest local mobile network in Poland.
Isobar
Play: Duety w Play
Wojtak/Dudzic
Gold Effie 2016 za Longterm "wszyscy przechodzą do Play"
Grand prix Effie 2016 "wszyscy przechodzą do Play"
Silver Effie 2017 "Gamersgonnaplay"
Facebook Award "Duety w Play"
# DUETS
a tactical campaign for “play duets” done together with facebook creative shop, based on an "a" segmentation tool. graphics and content were adjusted to the suggested format, and the whole campaign was tuned to gain the best performance score.
art director: paweł wojtak
copywriter: radek dudzic
creative director: bart biały
Play: #akcjarejestracja
Internety przeszły do Play
# everyone joins play
Play
2016 was a year of a big change on the polish gsm market. mobile operators started to register new prepaid customers. it was a huge battle between the biggest players like orange, t-mobile, plus and play.
since prepaid gsm is popular among youngsters, and they listen to their internet heroes only, we prepared
a campaign called “the whole internet joins play”, which was a part of a consistent communication strategy of the brand that was awarded with the effie grand prix
(the long-term campaign category).
together with a group of polish influencers we presented benefits of play's offer and encouraged people to join our network.
art director: paweł wojtak
copywriter: radek dudzic
creative director: bart biały
#akcjarejestracja
Play: #akcjarejestracja
Internety przeszły do Play
Play: #akcjarejestracja
Internety przeszły do Play
Play: Podpis wiele wart
Wojtak/Dudzic
Play: Pantonima
TV mobilna
Play: Pantonima
TV mobilna
# play now
a social media campaign prepared for the launch of play's new service – mobile tv called play now. a series of short videos with a famous polish actor piotr adamczyk. content format used on facebook.
Clothing brand for kids
Orange
Support for digital, social media, ATL, BTL, print, DTP,
360 campaigns, for the largest mobile network in Poland.
Leo Burnett
Orange: Rebrending
Orange: Rebrending
Orange: Rebrending
Orange
360 Campaign, design, concept, iconos, atl, btl, print, dtp
Leo Burnett
Orange: Rebrending
Radio Zet
#a very good morning
You can make plans, but first you have to have dreams...
this sentence became a great base for the "a very good morning" campaign for radio zet – the second biggest radio station in Poland. our goal was to turn the audience on to the morning show and to involve them in our activation.
we prepared 360 communication which included tv spots, digital & social performance, doh and active marketing
in polish cities. together with radio presenters we collected almost 43 000 submissions with detailed descriptions
of what poles actually dream about.
the only thing we could do next was to start making their dreams come true.
ZMIEŃ SWÓJ DZIEŃ
W DZIENDOBRY BARDZO
art director: paweł wojtak
copywriter: radek dudzic
creative director: bart biały
director: bartosz dąbrowski
#a very good morning
video case PL
#Diageo, new packaging for Smirnoff vodka, which, regardless of how it is arranged on the shelf, continues the eagle pattern.
Procter & Gamble
ATL, BTL, digital,
for Poland, Ukrain, Turkey, England, Russia, Ukraine ,
Kazakhstan, Lithuania, Latvia, Estonia
Brands: Alo, Vizir, Tide, Myth, Gala, Bonux, Dreft, Comet, Mr.Propper. Gillette, Always, Max Factor.
JOHN WHITE
POSTER
Amnesty International: Bars
Looking through the bars hurts
old love
holiday postcard
If you don't have what you like ....
you like what you have
the pianist
Dad's breakfast
my holiday
local shop
brother's pencil case
Grandpa's pension
breakfast, dinner, supper
first job
daddy loves me
Diploma of the Academy of Fine Arts; mixed technique, own.
series of social posters
ATL